Ben Darlington, CTO at Fospha, tells .rising where digital marketing is headed and why the mathematician is the new creative genius. read more ..
Diageo is launching a handy out-of-home (OOH) campaign to let thirsty commuters know when it's time to grab a jug of Pimm's. read more ..
SmartUp, a legal tech firm, recently spotted the three-year old patent for devices that would turn their heads towards users and listen to what they were saying, before relaying information to a remote computer, sparking privacy concerns.
As of April 2015, the app has more than 800 million active users and it is racing for the 1 billion mark at blazing speed. So, as nearly one-seventh of the earth sign up to the tool - what stats and facts do you need to know?
It's that time of year again - it's EUROVISION. If you're not as keen as we are, guess you could just vote in our Alternative Eurovision Ad contest. We've found some of the weirdest, tackiest and lame tourism ads from across the continent, who will you give nil pois and who will be crowned European star?
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world.
After KFC Romania created the hashtag #LittleMoneyBigFun (which parodied 'Rich Kids of Instagram'), the campaign - which encouraged KFC lovers to prove that you don't have to be loaded to have fun - boosted sales by a whopping 21%.
This week’s unmasked marketer is Damian Scragg, Managing Director, EMEA, at Ghostery. Scragg is full of pride regarding his impact on transparency and his two-year-old alarm clock, and its life affirming charm.
Find out what’s next for the music industry and network with its movers and shakers at The Future of Music, StrategyEye’s upcoming knowledge and networking event.
Donations are accepted through GoRaff, a new cause marketing platform which raises awareness and money for charities using raffles, celebrity influence and entertainment brands.
An Australian betting firm is facing the wrath of the online community after targeting the girlfriend of Manchester United striker, James Wilson, and telling him he can do better.
Astra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women.
With today’s technologies empowering people to voice their opinion anytime and anywhere, consumers are turning to the web to share their experiences. However, is eliminating negative feedback an option?
A concise lesson in affiliate marketing, including its definition, history, and benefits.
YouTube is celebrating its 10th birthday with a variety of stats and throwback-styled polls - have your say and vote for the best ad from the past decade.
WhatsApp, which boasts some 800m users worldwide, could soon become a very attractive tool for marketers looking to tap into a highly engaged and active user-base.
L’Oreal has announced a partnership with bio-engineering company Organovo, to develop a 3D printing process to create human skin. The new development could be used in product tests to avoid animal testing.