John Lewis, LEGO and Virgin active have joined Superbrands annual top 20 rank, which has been topped by British Airways for the second successive year. read more ..
Up to 31% of eCommerce site revenues were generated from personalised product recommendations during Q4 2014, a new study suggests.
Everyone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.
The opposition have jumped on the #TheDress bandwagon... and this is what they came up with. Come on guys, you had all day to brainstorm.
Is your creative director fun and insightful, or a douchebag? If you don't know, take the Creative Director Douchebag Detector Device test.
Go tech industry! According to Glassdoor's annual Highest Rated Companies for Internships Report, which crowned Facebook its winner, 12 out of the top 25 are tech - more than any other industry.
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Energy giant British Gas is treating Tweeters to a warm bus shelter in Manchester's Piccadilly station, in a stunt to promote Hive.
Samsung hopes to monetise CyberCook by creating a native advertising channel, allowing brands to place products such as ingredients and appliances in a virtual kitchen.
Some 65% of marketers said they consider the lack of financial transparency a major barrier to increased investment in programmatic, according to new research.
Extending our focus on programmatic, we asked expert Edwin Lee, VP of Strategic Accounts at MediaMath, his views on the industry's favourite buzzword and how its influence will affect retail.
Dunkin' Donuts replaced Liverpool FC's "eternal flame", a tribute to the victims of the Hillsborough stadium disaster which left 96 dead, with coffee cups. Bad move.
There's often a myth that perpetuates local marketing - to avoid digital. NOPE. As smartphone adoption rises alongside social, traditional methods have become less saturated. It really has never been more important to engage locally, via digital!
Similar to Google's traditional search ads, the Google Play search ads will appear labelled atop the results for searches conducted within the app store.
Companies behind cold calling could face fines of up to £500,000 under changes to the law being made by the government. Will the government’s move prompt an industry-wide reaction; are marketers quivering in their loafers at the news?
The undressing woman - who in no way relates to a mobile phone - is "tongue in cheek", apparently.