Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. read more ..
Twitter has launched Periscope, a separate app that lets users instantly live-stream from a smartphone. Check out the video from WSJ, which demonstrates the service.
According to new research from Love Home Swap, London is the world's most Instagrammed capital city with a total of 31.38m mentions on Instagram. Check out the full list.
Facebook Messenger will be opened up to third-party developers, marking its four-year journey from a “lightweight” app into a comprehensive “platform”.
Currys are top of the UK retailing pile for their savvy digital promotions strategy, followed by Thomas Cook and Boots, according to a new report which ranked 20 of the UK's best retailers.
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads? Find out here.
Prizmiq's 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store.
The report also reveals that while consumers use mobile devices for product research, they still make most purchases on desktops. For advertisers, this means it’s essential to adopt cross-channel advertising strategies that reach consumers across devices and platforms.
Take a look at the top branded campaigns clocking up views this month on YouTube. On top is Air France's latest 'France is in the air' push, followed by Durex's #Connect campaign that lured couples into a switch-off hoax. What else made it?
Twitter is currently testing a new feature, which will allow the social networking service to host autoplay videos in user news feeds.
The surreal and entertaining segment has pointed a fully-loaded advertising barrel at McDonald's, with the infamous imagery of the fast food chain reimagined as a dark and murky dictatorship, instilling "happiness" into an oppressed proletariat.
This year, online video will account for 50% of all mobile traffic, signalling a seismic shift in consumer behaviour alongside the rapid rise of the smartphone. Take a look at this infographic from HighQ and explore how video marketing is set to rule 2015.
Amazon-owned game streaming service Twitch has been hacked, with attackers gaining access to users' account information, the company announced in a blog post on Monday.
Hailed a “triumph in eggonomics”, Co-operative Food has unveiled ‘The New Easter’ digital campaign to celebrate its ‘Loved by Us’ range of chocolate eggs.
The £12.5bn BT takeover of EE will take mobile web access to “that next level” in the UK, says the head of EE.
One may not consider brand Price a humble beast, but when it comes to business, Price, who is worth a reported £30m, advised people to be realistic about what they can achieve when starting out.