In the last three years, the use of online coupons has increased by 13%. The latest research from Voucher Cloud highlights many attractive reasons to support the use of them in your next digital campaign - have a look! read more ..
In his latest .rising leaders post, Olivier Choron explores how the right technology can help you look beyond your own social media networks to expand your marketing reach and make sure your content finds the audience it deserves. read more ..
After a decline in popularity, Foursquare, once the pioneer in the world of location check-ins and the novelties of “badges” and “mayorship”, have announced a complete brand overhaul - by introducing itself as a travel/recommendation app. read more ..
In what can only be described as a PR headache - perhaps migraine - UK bakers Greggs has suffered from a very unfortunate affiliation with a Wikipedia company description.
Despite the UK’s second-rate global economy, London still clutches onto its former imperial clout of Empire’s past as it out-ranks all other global cities in Forbes latest league table.
Tumblr just linked with Ditto, advanced image scanning technology, to help corporations cash in on Tumblr users' trending tastes.
Microsoft has admitted that it deliberated rebranding Internet Explorer to combat “negative perceptions” – with a future rebrand not out of the question.
The hotly anticipated release of Apple’s latest update will soon be among us, and as ever it's crawling with rumours – but what do marketers NEED to know?
Researchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches.
For those of you who have liked the hilarious satirical news source The Onion on Facebook, you will have also accidentally mistaken it for real news a couple of times. Now Facebook has stepped in, and is testing out a feature that marks fake news stories with a "satire" tag in its news feed.
Banner ads account for a small 4% of mobile ads run by entertainment brands, as the market moves towards rich media formats to compliment the growing consumption of video thanks to smartphone technology.
We're all susceptible to the bewildering powers of colour, the influence it has over our mood alone is fascinating - but how does it make us spend?
This week, Twitter revealed that 23 million of its 271 million monthly active users are actually bots - essentially computer programmes that tweet of their own accord without human help. What does this mean for advertising?
Twitter is transitioning, with updates to its current ad function and video extensions – but how have Promoted Tweets themselves been performing?
According to new data from IAB Europe, global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before.
Twitter could be extending its promotion capabilities by launching a beta trial of its Promoted Video ad service, to offer brands an “easy” distribution channel with effective measurement capabilities.
The list-loving site is to launch sites in Berlin, Mexico City, Mumbai and Tokyo this year.
It is the ultimate dream of any marketing manager - that a positive image associated with your brand gets catapulted around the internet - free of charge.