This week we attended Facebook's SME bootcamp and caught up with Ciaran Quilty, Facebook’s SMB Director for EMEA, to ask how smaller businesses can use the platform to make millions. read more ..
What's the psychology behind our perceptions? What makes us value something over something else, and at different times and in different countries?
Are you a social enterprise or budding socially minded entrepreneur? Do you want to boost your chances of landing valuable contracts with big companies?
Here's a look at social media marketing's pros and cons through the lens of a sceptical marketer, still unable to decide whether to place their concentration (and funds) on social media.
Marmite continues its controversial and humorous ‘End Neglect’ TV campaign, with an accompanying national crisis hotline for forgotten jars of Marmite.
Annually tipped as America's foremost advertising event, the Super Bowl's influence extends far beyond the shores of the US, and with 30-second spots coming with an unprecedented $4.5 million price tag - it's essential to get everything right. What are brands up to in the lead up to kick-off?
Although recent sub-zero temperatures in London could have attracted the polar beast, the ambling creature was far from its Arctic habitat, temporarily trading ice for concrete in a stunt to drive awareness for the launch of Sky Atlantic’s hotly anticipated crime drama ‘Fortitude’.
In a market dominated by the colossal G-word, Microsoft has managed to make impressive strides – reporting a 23% rise in search advertising – bumping up overall sales to $26.5bn.
“Consumer demand across iOS and Android is rising, which draws significant attention from major brands who are putting cost pressure on the games and other mobile-first apps," said mobile expert Micah Adler.
Brits are expected to spend £52.25bn online this year, with shoppers tipped to spend £1,174 on average, topping the global league table.
This infographic from SaleCycle reveals that a staggering amount of people abandon their online travel booking - but why? How can marketers recapture and reconnect with online shoppers to get that sale?
TheEditorEye platform allows executives to curate key insights from global news and easily share them across their entire senior teams without jumping between multiple applications.
This year looks a particularly exciting one for the digital world with emerging sectors ranging from wearable tech to fintech promising to make real strides forward. Here the team at StrategyEye Digital IQ share their predictions for 2015.
Consumers are shifting spending online, with 71% of surveyed consumer's in UK and 61% in US, doing more than half their 2014 holiday shopping online - favouring online pure play at the expense of bricks and mortar retailers’ websites.
Whether it's pooling ideas, working on a pitch, or staying late to finish a project, team work is an important and integral part of digital marketing. Without it, there's no productivity. Here's how to keep things tight.
We're all pretty socially savvy, but there's always something you can learn about social media in the digital age. Surprised by any of these facts?