In an attempt to steal top digital talent from Uber, Snapchat has put a geo-filtered message over the company’s headquarters, sending the app users messages to convince them to swap jobs. read more ..
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. read more ..
Brand new research from Sharethrough brings new light to the effects of mobile native ads and banner ads on the human brain. Explore their findings to become a doctor of native marketing. read more ..
The playlist targeting service will allow brands to tap into consumer segments based on the mood of their music collection, such as “workout” or “chilled”.
Nearly half (42.4%) of all retail sales will involve a mobile device in some way or another, making mobile the fastest growing retail segment, according to research from Barclays.
Tinder and Instagram have matched to bring users a glimpse into each others lives after many called for more accessibility.
Tumblr has launched an advertising product called Sponsored Daily that allows ads to stick to the top of viewers’ dashboards for a 24-hour period.
Carlsberg's latest outdoor campaign serves you a branded message with a twist. Created by Fold7, the stunt features the world’s first billboard that allows consumers to help themselves to a pint of beer. How refreshing.
Marketing budgets have grown for the 10th consecutive quarter, as a positive first three months of 2015 reflects growing confidence among UK marketers, the latest IPA Bellwether Report shows.
The year 2015 marks the end of UK adults’ love affair with desktop and laptop, as their mobile fling now consumes the majority of their time online, according to eMarketer.
Carol Fairweather, Burberry’s Chief Financial Officer, credited a nine per cent sales bump at least in part to the brand’s personalised marketing efforts.
The interactive experience is made possible by 360 panoramic images, video and archive images.
Coca-Cola has swapped its UK site for a 'digital magazine', with a new layout, design, and editorial focus.
Although marketing automation has been around for some time, its adoption is best described as slow and steady.
This week’s unmasked marketer is Paul Lyonette, UK Country Manager at YuMe. Lyonette is a positive go-getter that struggles to wake up, but once alive, he aims for the sky.
Take a look at the top branded campaigns clocking up views last month on YouTube. Top of the pack is the Ad Council's touching "Love Has No Labels" campaign.
The rush from Apple’s infamous early adopters falls short of analysts’ expectations, which casts doubt over the likelihood of the tech brand shifting 60m sales in 2015.
Created by agency We Are Social, the campaign will ask Twitter users to share their savings goals. First Direct will respond to selected tweets with personalised coffee cup artworks created by Mr Bingo.