Mercedes, with help from Razorfish, is introducing a feature on Instagram called ‘Build Your Own GLA’ through which users can create custom versions of cars – choosing colour, wheels, roof and grill options and more.
Men and women have many differences. Putting appendages to one side, how do the sexes differ on mobile in terms of browsing consumption, behaviour and more?
According to the app’s blog, the new tool is designed to transfer the utility of message boards to the booming mobile world.
Surveying 5,100 respondents across 25 countries, BuzzCity's latest report puts a spotlight on mobile users, and has some really interesting results.
Google has launched a free tool which lets users download customised data and market-specific information. According to the website, the tool can help users discover anything from how often people go online, to how many connected devices they may have.
Distinguishing between paid, earned and owned media has never been more important, as understanding all three media types is crucial for an effective digital marketing strategy.
Research from Adobe also noted an 85% jump in the number of unique visitors watching online TV over the past six months.
There is a widely acknowledged shortage of digital skills in the UK at the moment. Here, Arch Apprenticeships' Ben Rowland explores the quiet talent revolution that could just help change all that: specialist digital apprenticeship programmes.
It’s official. The mobile brand responsible for deflowering a mobile generation is no more.
In the world of online, size really rules the kingdom. Every piece of content should perfectly suit its environment, too many characters and it will be snubbed like an inedible jungle shrub.
To celebrate and drive awareness for a new mobile offering, The National Lottery’s Facebook and Twitter fans will be asked a simple question – where would they most like to win? The best suggestions will be turned into illustrations.
Universal Pictures served Snapchat users a spooky ad. The first company to distribute an advertisement on social-media app, the ad promoted new film “Ouija”.
An interesting point about Tumblr’s user base is that the demographics are almost evenly split between male and female users.
For the brand's 'self-esteem' campaign, Dove has encouraged fans to send themed Snap pictures to the site, and interact with Dove ambassadors of the programme, who respond with real-time advice and feedback.
Data from the IMRG Capgemini e-Retail Sales Index has unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.