Consumers are shifting spending online, with 71% of surveyed consumer's in UK and 61% in US, doing more than half their 2014 holiday shopping online - favouring online pure play at the expense of bricks and mortar retailers’ websites. read more ..
We're all pretty socially savvy, but there's always something you can learn about social media in the digital age. Surprised by any of these facts?
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Microsoft has become the latest tech giant to join the headset-clad gang, unveiling what it's calling "the next generation of computing", even going so far as to call it "the next PC" - but will the promise of a digital revolution deliver?
Nothing has ever said anything better than an emoji. The beautifully simple artistry can depict the most complicated story, and has been used to great effect here to detail life - in advertising.
By 2014, an impressive 92% of internet users aged 16-64 said that they had an account on at least one of the 40 distinct social networks. This means your brand should be using all of them.
Following a crackdown on third-party desktop apps, WhatsApp has launched its own computer-based messaging alternative.
Unfortunately marketing is splattered with a vast array of industry-related buzzwords, and the worst offender has been named and shamed.
Complete with stunning shots of a snow-covered Sweden, the car brand intentionally taps into the melancholic tone of the country's harsh winter landscape - a brave move rarely seen in the advertising world.
An additional half a billion people have connected to the internet for the first time over the past year, a new report has found.
Mobile now accounts for 44.8% of ad impressions, 50% of clicks, 46% of spend and 43% of conversions in the UK, shows new research.
Congratulations to Shazam, the UK tech firm that has been valued at $1bn, confirming its position as a global success story.
Now we're comfortably settled into a new year, make sure you don't get left behind and find out what everyone's up to in the digital marketing arena. From the global scene, to customer habits, paint a full picture essential for your 2015 strategy.
The Guardian, Daily Telegraph and Daily Mail have nabbed the top three spots in a new study to find the most popular UK newspaper websites on Twitter.
Looking to get hired in digital? Then have a look at Bubble Jobs new ‘Digital Marketing Career Zone’ packed full with useful advice and tips on key elements of the digital marketing recruitment process such as cover letters, CVs and job interview questions and answers.
Last year we were lambasted with the promise of a beacon-clad future, but has the b-word lost its buzz? This week we ask marketing expert Mark Mars whether he thinks 2015 will be the year of the beacon.